MARKETING
… Take the Mark 1. Immortalized in 2008’s Iron Man as sort of a Ned Kelly mech suit, it started life during ‘Tales of Suspense’ #39 back in 1963 and it, like, wasn’t great. Sure, it got the job done: it made the wearer less susceptible to getting shot a bunch and kept Tony’s heart from failing, but some of its other features were objectively less super. By way of example, it let him stick to the ceiling by attaching suction cups to his hands. Because Tony Stark is a genius, that’s why.